The launch of a price comparison site for legal services is to take place in August, it has been revealed. The site is to be called The Law Superstore, and has currently secured the cooperation of 150 firms who are willing to have their prices listed.
The site will allow users to easily compare prices for 130 different kinds of legal service in much the same way they are able to compare things like telecoms companies and insurance providers. They will be able to compare not just the costs of these services but other important criteria such as quality ratings and location.
The site earns revenue using a similar business model to comparison sites operating in other markets. Firms will pay The Law Superstore commission for each user who goes on to do business with them through the site once the work in question has been fully agreed. Firms do not pay anything to be included in the rankings in the first instance, and the comparison service is also free for users who are looking for a legal service provider.
The development of the site is headed by Matthew Brigges, formerly the chief executive of Minster Law and founder of corporate ABS Brilliant Law. Briggs said that the 150 firms who are on board with the site at this initial stage were specifically chosen by the project as legal service providers who take a progressive approach to their marketing and service provision. They include names such as London firm McMillan Williams, Yorkshire-based Blacks, and Manchester practice Express Solicitors.
The Law Superstore claims to be the most ambitious attempt to create an online comparison service for the legal sector ever attempted, and aims to bring about significant change in the way people shop for legal support. According to Briggs: “The overwhelming support we have received from these prestigious law firms reinforces our belief that we are at the start of a revolution in the legal sector that will change the way businesses and consumers buy legal services in the future.”
The development of the site was first announced last year and, according to Briggs, was met with doubts from some quarters. The comparison platform, which has received substantial financial backing from major private equity firms, is now almost ready for launch, with Briggs claiming that the project has “left behind” the doubters. The Law Supermarket will begin operating on 1st August 2016.